A first gift tells you somebody responded. A second gift tells you they meant it. Second-gift conversion is the most honest measure of a stewardship programme, because it…
By the time most organisations start writing the December appeal, the decisions that determine its result have already been made or missed. The copy is the last thing…
The honest answer is that your organisation-wide retention rate is almost useless as a management number. It is an average of several very different populations, and averaging them…
Choose what you are comfortable with. Nothing in the optional categories runs until you switch it on, and you can come back and change this whenever you like.
Needed for the site to work at all: security, load balancing and remembering this cookie choice. These cannot be switched off.
Helps us see which pages are useful so we can improve them. Aggregated, never used to identify you.
Used to measure campaigns and show relevant content elsewhere. Off unless you turn it on.