Funders increasingly reject impact reports full of numbers. Not because the numbers are wrong, but because a count on its own does not tell anyone whether something worked.
Every organisation has an outcome that matters enormously and cannot be measured directly. The honest response is not to invent a metric, and not to go silent.
"We ran 42 workshops" is effort. "38 percent of participants reported a durable change twelve months on" is evidence. Funders fund the second, and most organisations hold the…
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